£1.57 billion package welcomed but sector must seize opportunity for change

Counterculture welcomes the £1.57 billion rescue package announced by the Government for Britain’s museums, galleries, theatres, independent cinemas, heritage sites and music venues, but Senior Partner calls for the sector to change:

“This is a welcome lifeline for the creative industries. Yet the sector knows it has much to do to remain economically viable in the years ahead. The cultural sector must seize the opportunity of this unprecedented financial package to make changes in its business models; investing more in digital tools to support income generation and marketing to broaden audiences, as well as creating better economies of scale through mergers, partnerships and shared services. This is the moment to abandon much of yesterday’s organisational practice to maximise resources invested in producing and presenting great art.”
Tom Wilcox
Senior Partner

Photo by Jeremy Yap on Unsplash