Communications, Marketing, Audiences and Brand


This is who you are, what you stand for, what you mean to society, the reason you exist as a business, the way you make people feel.

Brands are rather like humans – they need to be fed, nurtured and loved. They need routine servicing and sometimes major surgery.

The power of your brand should never be ignored or forgotten. No matter how small or big your organisation income generation.

From brand creation, launch to positioning, repositioning and everything in between. We have the tools, the team and experience to ensure your brand is on solid ground but with the flex required to anticipate change as opposed to being a victim of it.

Understanding your brand will also help you to release or leverage financial income streams.

Expertise/services in this area include:

• Brand Development
• Brand Positioning/Repositioning
• Brand Launch/relaunch
• Brand Audit
• Branding – creative, visual identity etc


Once you have your brand, you know what you stand for we can the start telling the world about.

Expertise /Services in these areas include:

• Corporate Communications/PR Strategy
• Brand Communications/PR
• Internal Communications
• Crisis Communications
• Media Relations


Audiences are critical to our landscape – that’s a given. However, a deep understanding of what affects and influences people as individuals can be the key to engaging the wider audience. Great strategy and world class activation are based on strong audience insights. Understanding how your audience acts as individuals as well as through aligned values or communities is important to get right especially in todays “always on” world.

• Audience Development
• Audience Engagement
• Audience Mapping
• Audience/Consumer Trends
• Community mapping and engagement
• Understanding audience data

At Counterculture we believe in collaborative working and we will work closely with you and your team(s) to understand your challenges, we’ll also be the critical friend and we always present options. We also work closely with our colleagues to join up strategy, implementation and activation e.g creative, digital and events.

To find out more about this service, speak to Illy, our lead contact.