Jo is a strategic brand consultant, with extensive experience of developing brand strategies with precise analysis and original ideas for clients in the cultural and creative sectors. Jo helps organisations assert what they stand for and use this clarity of positioning to engage audiences, build profile and generate revenue. Clients cite Jo’s “energy, insight and wonderful ability to enable productive discourse” and her expertise “in bringing clarity to complexity”. Jo has also led strategic brand projects involving renaming, brand architecture and new visual and verbal identities. Jo has an in-depth understanding of the international context for culture, having worked in the US, UK, Russia and across the Nordics. Clients include: National Galleries Scotland, Serpentine Galleries, Kings Place, The Arts Society and the Roundhouse.
Jo was a Director and Senior Consultant at brand consultancy Jane Wentworth Associates for 8 years and now runs her own consultancy Winster Marsh. Jo is currently Chair of Wysing Arts Centre in Cambridgeshire, an Arts Council National Portfolio Organisation and part of the Plus Tate network of visual arts organisations.