Catrina Hicks

Catrina Hicks


Catrina is a commercial retail specialist with over 25 years’ experience in the Retail, Museums & Galleries and Fashion industries. Her leadership skills help organisations to achieve their goals and ambitions.

Before joining Counterculture Catrina worked for Companies such as The Royal Academy of Arts, Black Cultural Archives, Manchester International Festival, Oasis stores, Esprit, Harrods, One Small Step, MamaOwl and Arcadia. She has in depth knowledge of retail planning, merchandising and operations including; range planning and management, benchmarking, financial revenue modelling for alternative retail concepts and spaces, trend analytics, budget control, logistics optimisation from supply chain, warehouse efficiencies to shipping, strategy development and roll out, ecommerce, omni-channel, project Management, ERP procurement and a passion for culture and product.

By focusing on the vision, customer experience and core values Catrina will apply commercial awareness using innovative and forward thinking ideas and meticulous product planning to create a compelling landscape which maximises sales.

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