Sam has spent over 15 years at the creative coalface of broadcasting, building and selling high-value media brands. Most recently, Sam was an Executive Producer at Audio Always, with Sam leading the creative direction for major BBC 6 Music strands, including Radcliffe and Maconie, Craig Charles’ Funk & Soul Show and Afrodeutsche.
Sam has a proven history of results: Gold ARIA wins for spearheading the launch of the Craig Charles Afternoon Show and conceptualising the internationally acclaimed Absolute 40s. Sam was also a key player on the ground for the launch of Capital Liverpool, leveraging a deep understanding of the North West landscape to drive growth.
Beyond the creative, Sam is the trusted pair of hands for high-profile artists and labels, managing expectations and six-figure budgets with zero fluff. Expert services include high-stakes pitching, audience analytics, audience and client engagement, and deep-level advice on media law and Ofcom compliance. Sam specialises in building audience-first content strategies with strict diversity targets in mind while delivering maximum commercial impact.
An early tenure as a Student Trustee at Liverpool Guild of Students established a rigorous foundation in organisational governance and strategic oversight. This role provided first-hand insight into boardroom dynamics and the responsibilities of steering institutional policy, forming a logical precursor to a career spent managing high-stakes creative operations and complex stakeholder relationships.