When running a prize draw, the Advertising Standards Authority’s CAP Code requires that the name and county of major prize winners are either published or made available on request. Previous ASA rulings make it clear that providing the winner’s first name only is insufficient. The ASA’s view is that the competition promoters’ responsibilities under the Data Protection Act 1998 are not incompatible with the requirement to disclose the full names (and counties) of major prize winners.
Given that an entrant’s name and address will be personal information under the Data Protection Act, and all of the new regulations in relation to informed consent will be effective from May 2018, it is a good time to review your terms and conditions for prize competitions. Please contact us for further help.