Diane Morgan is a strategic consultant, producer, and cultural leader who collaborates with organisations during pivotal chapters of change and growth. Her practice lies in connecting artistic vision with organisational resilience, financial sustainability, and lasting public value. People are at the centre of how she works – empowering artists, young people, communities, audiences, staff, leaders, and trustees.

She secures significant investment and builds high-level partnerships across the public, private and third sectors, strengthening the financial sustainability, strategic planning, and civic ambitions of the organisations she partners with, including the Design Museum, the National Theatre, Barbican, Leeds Playhouse and the Royal Borough of Kensington and Chelsea. Diane produces festivals, conferences, productions, creative learning and co-creation programmes, alongside designing leadership and talent programmes for Clore Leadership, the Paul Hamlyn Foundation, What Next?, and the British Council. She facilitates strategic development at all levels, from grassroots communities to executive boards, and regularly mentors emerging leaders. Her work sits at the intersection of artistic ambition and public responsibility, guiding organisations to make bold work that navigates complex themes and artistic risk with care. She helps institutions expand who their work is for, demonstrating social value grounded in evidence, impact and evaluation.

Diane has served on the boards of the Gate Theatre, Avant Garde Dance, and Small Green Shoots, and brings a deep, insider’s understanding to organisational change, having held senior roles as Director of nitroBEAT at Soho Theatre, Head of Creative Partnerships at Birmingham Hippodrome, and Head of Projects at Contact Theatre. She has also shaped national policy at Arts Council England’s Cultural Leadership Programme and received commissions and awards as a visual artist.  With Counterculture, she helps cultural organisations to become more adaptive, more resilient, and to change more people’s lives.

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