Counterculture Partnership LLP is delighted to announce the appointment of Wendy Cave as a partner in the firm.
Wendy has worked broadly across music in record labels, artist management and live events, and supports young people in the performing arts in her home town of Liverpool. She brings to Counterculture a CV that spans work with internationally-renowned artists including Alicia Keys, Lana Del Rey, Pharrell / N.E.R.D, Mary J. Blige, Snoop Dogg, The Black Eyed Peas, Beck, 50 Cent; record labels such as BMG, Polydor / Universal and Interscope; and prestigious cultural projects such as the Liverpool Against Racism Festival.
Announcing Wendy’s appointment as a partner, Counterculture President, Tom Watson, said: “Counterculture is extremely fortunate to have Wendy on the team. She has already made a huge impact working on behalf of a number of major clients and I am thrilled to formally welcome her as a partner.”
Accepting her appointment as a partner, Wendy added: “Counterculture is a unique and formidable organisation and I’m extremely proud to be a part of it.”
Those who have worked closely with Wendy throughout her career also attest to her energy and professionalism:
“Wendy’s passion for music, arts and culture runs deep. She brings a brilliant energy and professionalism to her work.” – Gilles Peterson
“If you get a chance to work with Wendy Cave, I would sincerely recommend it. I miss her professionalism, her tenacity and her work ethic. Her enthusiasm is contagious.” – Felix Howard, A&R Director BMG, Co Songwriter Amy Winehouse / Sugababes and many others, Ivor Novello Academy Ambassador
“Wendy is a true music lover, a creative thinker and brings pure good energy to any project she works on.” – Benji B – Radio 1, Music Director Louis Vuitton, Producer
“Wendy truly understands and appreciates talent. She had our trust from day one.” – Grandmaster Melle Mel
“Wendy has worked with some of the world’s biggest artists – she is a brilliant communicator, cares deeply about her projects and instinctively understands what artists need in order to thrive.” – John Leahy, former Head of Marketing, Polydor / Universal, SVP Blue Raincoat Music
“It was brilliant working with Wendy, and one of our most memorable shows. She really gets the music, and goes the extra mile to get the job done.” – Scorpio, Furious Five / Sugarhill Gang
Counterculture’s mission is to provide support for organisations in the cultural, educational and creative sector to plan, manage and thrive. Wendy has worked on a series of projects for Counterculture and is skilled at engaging with ‘hard to reach’ communities, ensuring all voices are heard. Recent work has included:
• Cultural Strategy for Birkenhead 2021-2030, client Wirral Council
• A New Vision for Music in Nottingham, client The Nottingham Project / Arts Council England
• Capacity Building South Norwood’s Community Network, client Croydon Council
• The Future of Lincoln Drill Hall, client Arts Council England
• Live Music Strategy & Business Plan, client De La Warr Pavilion, East Sussex
• Festival and Events Strategy for Rochdale, client Rochdale Borough Council
Wendy began her career at Gilles Peterson’s seminal Talkin’ Loud record label and has worked with some of the biggest artists and brands in the entertainment world. As marketing manager at Polydor and BMG, Wendy delivered release campaigns for Alicia Keys, Lana Del Rey, Pharrell / N.E.R.D, Mary J. Blige, Snoop Dogg, The Black Eyed Peas, Beck, 50 Cent and many others. She also collaborated with any sponsors / brands associated with artists to help deliver and maximise strategic campaigns for both brand and label.
As music consultant for Armani, Wendy sourced artists for brand partnerships and curated events to promote relevant product lines, running live shows at flagship Armani stores in London and Manchester. Alongside Keith Mullin of The Farm / LIPA, Wendy has also promoted a series of her own live shows with Peter Hook & the Light, Sugarhill Gang & the Furious 5, Red Rum Club, Sub Blue, The Farm, Natalie McCool, Space, The Real People, The Coral, John O’Connell / Simply Dylan and others.
In her role at Rare Studio, a school established to support exceptionally talented students from all backgrounds into careers in the Performing Arts, Wendy recently collaborated with Jacqui Shi (Rambert), Eugene Skeef (Umoya Creations / Guildhall School of Music and Drama) and the Anthony Walker Foundation on ‘Rise’, a combined music, dance and spoken word production which was launched at Culture Liverpool’s Liverpool Against Racism Festival in April.